| KEY AREAS | DETAILS FOR RECRUITMENT, PERFORMANCE MANAGEMENT AND DEVELOPMENT RELATED ACTIVITIES |
| Job Title | Manager / Sr Manager |
| Functional Job Title | Manager – Marketing Communications |
| Department | Marketing and Sales |
| Reports to | Sales and Marketing Head |
| Scope | Brand Development, Advertising, Digital Marketing, Collateral Creation and Event Management |
| Job Summary
(Why does this Job Exist?) |
The purpose of the role is to increase brand recall, improve brand perception and inculcate top of the mind recall of VEKA products amongst the target audience. |
| Minimum Qualification | Graduate with MBA in Marketing |
| Experience | 10 -15 years of experience in relevant field |
| Location | Hyderabad |
| Minimum Competencies (Knowledge and Skills) | Understanding of the Industry and challenges thereof |
| Social Media Management. Experience in executing large Events, Running Digital / Social Media Campaign, 360 Degree Marketing Campaigns, and Print Campaigns | |
| Event Management. Experience in executing large Events, Running Digital / Social Media Campaign, 360 Degree Marketing Campaigns, and Print Campaigns | |
| Advertising Knowledge | |
| Vendor Hiring and Relationship Management | |
| Understanding of SEO & Website Development processes | |
| Presentation Skill and knowledge of MS Office Suite | |
| Behavioural Competencies | Coordination Skill |
| People Management Skills | |
| Communication Skills |
| Creative Acumen | |
| Primary Roles | Vendor Management |
| Campaign Management | |
| Website Management | |
| Primary
Responsibilities / Accountabilities (What this job expects from you?) |
Design, Develop and Implement a Campaign strategy by brand and product. Monitor its performance across various mediums and incorporate changes as required to enhance brand engagement |
| Identify, educate and manage vendors to build and enhance VEKA Brand | |
| Coordinate with advertising agencies to develop collaterals and campaigns | |
| Collaborate and coordinate with the sales team to ensure that fabricators have access to / prepare relevant branding materials that includes brochures, collaterals and all supporting documents | |
| Responsible for all marketing activities related to events, exhibitions, seminars, roadshows etc. | |
| Internal & External Communications | |
| Set-up maintain and track Marketing calendar | |
| Website Development & maintenance along with SEO | |
| Brand engagement, management, and enhancement across all digital platforms | |
| Other Duties and Responsibilities | Work on other initiative and Strategies as suggested by Management from time to time |
